The Initiative ( was an initiative established on February 2014 to make young people aware of the importance of focusing their relationships on a more genuine love.

Many young people consider love to be only a feeling, but the truth is that love goes far beyond sentimentality; love also involves care and effort. Love assumes freedom and, therefore, willpower is also required for love to be successful.

The objective of ( is to redefine love, which is basic to many relationships today, and to promote a more real and appealing alternative for all those young people who are or might be in a relationship. 

We want to emphasize that love also means to have willpower, to make an effort to care for the needs of the person you love and that love without willingness isn’t real love.

Therefore, ( and all the team wants to encourage young people to become real lovers because true lovers are only those who love.